2014 Certificate in Business Administration (CBA) Program

Course Description

This program will provide participants with an overall orientation of the business skills needed to
successfully manage the operations and functions of a healthcare organization or medical
practice and will allow participants to actively participate in its strategic success. This program is
designed to teach the business skills to run a department, manage the challenges of a modern
practice (private or academic), attain some of the language and perspective of the other side of the
table and sharpen entrepreneurial skills.

Credits earned will be applied to the year 2014.

CBA 2014 Team Discussions


Participants must attend ALL 4 sessions to receive CME credit and certificate. Missed sessions must be made-up the following year to claim CME credit and certificate (an administrative fee will apply to make up a missed session). Location: Grand Hyatt DFW Airport, Dallas, Texas.

  • Session 1 - March 1-2, 2014 - Successful Leadership and Management & Organizational Behavior
  • Session 2 - June 14-15, 2014 - Legal Aspects of Healthcare & Management of Human Resources & Strategic Analysis and Business Plan Development
  • Session 3 - September 20-21, 2014, - Accounting and Financial Analysis of Healthcare Organizations & Financial Management and Budgeting
  • Session 4 - November 15-16, 2014 - Integrated Delivery Systems & Introduction to Anesthesia Quality Management
  • Distance Learning - Marketing and Consumer Behavior - Business Communications - Integrated Marketing Communications in Healthcare

Course Schedule
The CBA program will be presented through a mixture of live, on-site sessions and online coursework. To enhance the learning experience with the interaction of fellow students, the CBA faculty will offer the course materials and list serves via the Internet to complement the on-site learning modules.

Program Schedule
On-site Sessions are held on Saturday from 7 a.m. to 6 p.m. and Sunday from 7 a.m. to noon at Grand Hyatt DFW Airport in Dallas, Texas.

Hotel Reservations
A block of rooms will be held at the Grand Hyatt DFW Airport. Please make your hotel reservations online by the cut-off dates listed. The room rate is $179 per night plus applicable taxes.

  • March 1-2, 2014, Hotel reservation cut-off date is 1/24/14; make reservation
  • June 14-15, 2014, Hotel reservation cut-off date is 5/30/14; make reservation
  • September 20-21, 2014, Hotel reservation cut-off date is 8/29/14; make reservation
  • November 15-16, 2014, Hotel reservation cut-off date is 10/16/14; make reservation

All communication for this course is done by email. Please make sure the email address you provide is accurate and checked frequently.
Registered attendees will receive an email in mid-January with instructions for session 1.

Class Photo
After you register, if you would like to submit a photo of yourself, please send a JPG file to a.farace@asahq.org

Login to the Education Center after each session to complete the evaluation. The course will be listed on your home page under “My Courses in Progress”. Credit can be claimed at the end of the final session in 2014.
If you have a disability requiring accommodation, please send a description of your needs to a.farace@asahq.org .

Learning Objectives:

After successfully completing this activity, the learner will be able to:

  1. Assess personal leadership skills in relation to the requirement and types of leadership;
  2. Discuss basic concepts of accounting and financial analysis;
  3. Develop a budget plan and integrate it in the management of an organization;
  4. Evaluate compliance and organizational issues, regulatory and other legal constraints, and interrelationships within the healthcare industry;
  5. Identify and effectively use communication, negotiation, and conflict resolution techniques in a group-based environment;
  6. Optimize contracting, fee schedule analysis and negotiation strategies through an understanding of basic managed care and integrated delivery system precepts;
  7. Evaluate compliance and organizational issues, regulatory and other legal constraints, and interrelationships within the healthcare industry;
  8. Develop a marketing plan for your organization through a basic understanding of the principles of marketing;
  9. Evaluate business communications and technical report writing;
  10. Describe the role of promotional strategy in healthcare services market

Faculty & Credentials:

Program Chair
Asa C. Lockhart, M.D., M.B.A. 

Partner, East Texas Anesthesiology Associates
Principal, Golden Caduceus Consultants
Tyler, Texas

Richard P. Dutton, M.D., M.B.A.
Executive Director of the Anesthesia Quality Institute
Park Ridge, IL

Dianne B. Love, Ph.D. 
Associate Professor of Healthcare Administration
University of Houston — Clear Lake
Houston, Texas

Stuart Miller, J.D. 
Strasburger & Price
Houston, Texas


Judith Jurin Semo, J.D.
Judith Jurin Semo, PLLC
Washington, D.C.

Kevin C. Wooten, Ph.D.
Chair, Administrative Sciences
Professor of Management and Human Resource Management
University of Houston — Clear Lake
Houston, Texas

Edward A. Sandy, II, M.D., M.B.A.
Vice chair, community practices in the Department of Obstetrics, Gynecology and Reproductive Sciences
University of Pittsburgh School of Medicine/Magee-Womens Hospital
Pittsburgh, PA

Amr E. Abouleish, M.D.
Professor of Anesthesiology in the Division of Pediatric Anesthesia
University of Texas Medical Branch, Galveston, TX, USA.

Faculty/Planners Disclosure: Asa Lockhart, MD, MBA has ownership in Golden Caduceus Consultants and Judith Jurin Semo, (credentials) has ownership in Judith Jurin Semo, PLLC.

Richard Dutton, Dianne Love, Stuart Miller, and Kevin Wooten have disclosed no financial relationships with commercial interests.

Resolutions of Conflicts of Interest
In accordance with the ACCME Standards for Commercial Support of CME, the American Society of Anesthesiologists has implemented mechanisms, prior to the planning and implementation of this CME activity, to identify and resolve conflicts of interest for all individuals in a position to control content of this CME activity.

Core Competencies:

System-based practice

Target Audience:

This program is designed for participants who have had no formal business education. The CBA program will give you some of the tools you need for a successful medical practice in areas that may not have been covered in medical school or during residency.

CME Credit:

60.00 AMA PRA Category 1 Credit™

The American Society of Anesthesiologists is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

The American Society of Anesthesiologists designates this live activity for a maximum of 60.00 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.


Attend live events, participate in distance learning activities, and complete online surveys.

Required Hardware / Software:

Web browser version must have been released within the last three years.

Estimated Time to Complete:

60 hours